What we are learning about AI search and revenue.
Method notes, benchmarks from the accounts we run, and the occasional shipping log. No listicles.
Why does AI traffic show up as direct in analytics?
AI engines strip referrers for a mix of privacy and product reasons. Here is what actually arrives in your analytics, what it looks like in Search Console, and how much of the gap a first-party tag can recover.
Aug 12, 2026 · 9 min readWhat is an AI citation actually worth?
Median revenue per cited prompt, split by category and by engine. The spread is wider than search: the top decile of prompts earns 34 times the median.
Jul 22, 2026 · 11 min readHow do you get cited by ChatGPT?
Pages that get cited answer the question in the first heading and repeat the claim in plain text within 200 words. A before-and-after on four customer pages.
Jul 9, 2026 · 8 min readAEO vs SEO: what actually changes?
Most of what is sold as a new discipline is ordinary technical SEO. Three things do genuinely change: the unit of demand, the shape of the page, and whether attribution works at all.
Jun 24, 2026 · 10 min read